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August 3, 2017

Most Important Skills for an ORM Analyst to Have

Online reputation management (ORM) is one of the most important public relations roles in e-commerce. When someone googles your brand name, you want everything your customers […]
August 3, 2017

What is Shareable Content?

Sharable content is the type of content you are looking to achieve if you’re engaging in online digital marketing. If your content transcends viewable to sharable, […]
August 3, 2017

What Counts as Slander these Days?

With freedom of information and the importance of journalism in our country, slander is a difficult and touchy subject. Just look at the recent case of […]
August 3, 2017

Why Location Based Marketing is So Important

Imagine this: someone of your perfect demographic comes across an ad for your store. They’re excited about it. They explore your website and realize that you […]
August 3, 2017

3 Ways to Get Great Reviews and Customer Testimonials

Customer reviews and testimonials are such an important part of online relationship management. It’s often the first thing customers look at when they’re trying to buy […]
August 3, 2017

What does the Shift to Ecommerce mean for your PR Strategy

E-commerce has shifted towards digital advertising that ranges from social media campaigns, to online ads, to employing ORM and SEO techniques. More and more consumers are […]

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