Online reputation management (ORM) is one of the most important public relations roles in e-commerce. When someone googles your brand name, you want everything your customers […]
Sharable content is the type of content you are looking to achieve if you’re engaging in online digital marketing. If your content transcends viewable to sharable, […]
Branding is an important subset of public relations. Branding is all about creating an “aesthetic” or “vibe” that is consistent and that followers can grow familiar […]
Imagine this: someone of your perfect demographic comes across an ad for your store. They’re excited about it. They explore your website and realize that you […]