reputation management

August 3, 2017

Most Important Skills for an ORM Analyst to Have

Online reputation management (ORM) is one of the most important public relations roles in e-commerce. When someone googles your brand name, you want everything your customers […]
August 3, 2017

What Counts as Slander these Days?

With freedom of information and the importance of journalism in our country, slander is a difficult and touchy subject. Just look at the recent case of […]
August 3, 2017

How to Respond to an Unhappy Customer Online

An unhappy customer making their complaint public with a post on Facebook, a tweet, or a one-star review on google can be a company’s worst fear. […]
August 3, 2017

Why Location Based Marketing is So Important

Imagine this: someone of your perfect demographic comes across an ad for your store. They’re excited about it. They explore your website and realize that you […]
August 3, 2017

Examples of Great PR and Terrible PR We’ve Seen in 2017

The world of public relations and marketing is changing faster than ever before. Whenever a company makes the headlines with particularly great, or particularly terrible campaigns […]
August 3, 2017

3 Ways to Get Great Reviews and Customer Testimonials

Customer reviews and testimonials are such an important part of online relationship management. It’s often the first thing customers look at when they’re trying to buy […]