public relations

August 3, 2017

How Social Media is Changing the PR Game

Social media has played a transformative role in our culture. It has changed the way we receive news, the way we connect with our friends, the […]
August 3, 2017

Most Important Skills for an ORM Analyst to Have

Online reputation management (ORM) is one of the most important public relations roles in e-commerce. When someone googles your brand name, you want everything your customers […]
August 3, 2017

Top 5 Social Media Platforms to use for Branding

Branding is an important subset of public relations. Branding is all about creating an “aesthetic” or “vibe” that is consistent and that followers can grow familiar […]
August 3, 2017

5 Examples of Great Branding in the First Half of 2017

Making your brand stand out amongst all the branding noise is more difficult than ever. How do you appeal to an audience as huge and diverse […]
August 3, 2017

How to Write a Great Press Release

Press releases are an important part of public relations. They are an official announcement about a company’s issues – whether that has to do with new […]
August 3, 2017

What Counts as Slander these Days?

With freedom of information and the importance of journalism in our country, slander is a difficult and touchy subject. Just look at the recent case of […]