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August 3, 2017

How Social Media is Changing the PR Game

Social media has played a transformative role in our culture. It has changed the way we receive news, the way we connect with our friends, the […]
August 3, 2017

Most Important Skills for an ORM Analyst to Have

Online reputation management (ORM) is one of the most important public relations roles in e-commerce. When someone googles your brand name, you want everything your customers […]
August 3, 2017

5 Examples of Great Branding in the First Half of 2017

Making your brand stand out amongst all the branding noise is more difficult than ever. How do you appeal to an audience as huge and diverse […]
August 3, 2017

How to Respond to an Unhappy Customer Online

An unhappy customer making their complaint public with a post on Facebook, a tweet, or a one-star review on google can be a company’s worst fear. […]
August 3, 2017

Why Location Based Marketing is So Important

Imagine this: someone of your perfect demographic comes across an ad for your store. They’re excited about it. They explore your website and realize that you […]
March 17, 2017

Online Reputation Management Tools

In today’s business world, where e-commerce and digital marketing dominate, your online reputation is more critical than ever. Businesses with poor online media attention (or worse, […]