content marketing

July 24, 2017

The Role of ORM in Public Relations

We know, the world of digital marketing is peppered with acronyms. SEO, CRM, PPC, PR – and ORM. ORM stands for “online reputation management” and while […]
March 17, 2017

5 Tips for Writing the Best Content for your Brand

We all know that web content is important, but just how much emphasis should you put on it in your marketing campaigns? It surprises many business […]
March 17, 2017

Why Blogs are Important in Online Reputation Management

Shaping your brand’s reputation is somewhat an art – you never have complete control, and much of what your audience sees is determined by their predispositions […]
March 17, 2017

5 Things You Can Do to Optimize your Website for Search Engines

The most competitive space in marketing is arguably, the internet. Millions of consumers use e-commerce websites every day, and while they have endless options from where […]
March 17, 2017

10 Types of Content and How to Use Them

“Compelling content” is a buzz word often used by marketers who use digital and inbound marketing tactics as their primary tool for lead generation. And creating […]
March 17, 2017

Ranking Factors

The online marketing era has given rise to search engines as the ultimate power over brand awareness and visibility. And they are only getting smarter. Marketers […]

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