content marketing

August 3, 2017

Most Important Skills for an ORM Analyst to Have

Online reputation management (ORM) is one of the most important public relations roles in e-commerce. When someone googles your brand name, you want everything your customers […]
August 3, 2017

What is Shareable Content?

Sharable content is the type of content you are looking to achieve if you’re engaging in online digital marketing. If your content transcends viewable to sharable, […]
August 3, 2017

5 Examples of Great Branding in the First Half of 2017

Making your brand stand out amongst all the branding noise is more difficult than ever. How do you appeal to an audience as huge and diverse […]
August 3, 2017

Examples of Great PR and Terrible PR We’ve Seen in 2017

The world of public relations and marketing is changing faster than ever before. Whenever a company makes the headlines with particularly great, or particularly terrible campaigns […]
August 3, 2017

What does the Shift to Ecommerce mean for your PR Strategy

E-commerce has shifted towards digital advertising that ranges from social media campaigns, to online ads, to employing ORM and SEO techniques. More and more consumers are […]
August 3, 2017

Top 5 Social Media Platforms to use for PR

Social media is one of the most necessary tools in public relations today. For the average marketer, the broad variety of options can be overwhelming. There […]

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