An SEO campaign is now a necessary component of any business plan. The best way to get traffic to your site and drive sales is to get your business to rank on the first page of Google for industry specific keywords. National SEO refers to campaigns that are not geo-specific, but industry specific. Creating in-depth content that provides value for your customers will make sure that the traffic to your site will convert into customers. We optimize your website and landing pages so that clients from anywhere in the world can utilize your services and get you the highest ROI on your investment. A national SEO typically takes more time and resources than a local campaign, because competition tends to be higher.
Who Needs National SEO?
Any business that provides for clients not limited to a geographic area should have a national SEO campaign in place. All e-commerce websites, online stores, marketplaces, digital service providers, freelancers, etc. who can provide their products/services to customers located anywhere should be advertising nationally, or even internationally. In order to become an industry leader you need to prove that you understand the nuances of of your market, and a national SEO campaign is the best way to do that.
Our National SEO Process
Website Audit + Competitive Analysis
The first thing we do is take a look at your website to analyze its current and past performance. However a site audit alone is insufficient to determine your potential to rank in search engines. We also analyze the competition, doing in depth keyword and search result research while running audits on the most successful sites in your industry. Once we see how they achieved success, we can reverse engineer these methods and improve on them, to make sure that you’re a leader in your industry.
Every national SEO campaign we run begins with our team creating over 50 industry-specific business listings on service aggregators in your industry. These websites have large directories that provide valuable research for consumers. This way, no matter where people find your company information online, they will be provided with a current website, telephone number, address and hours of operation. These business citations also send signals to Google, indicating to the search engine know that we are growing our online presence, which lays the foundation for our campaign.
While our team is publishing these listings, our SEO experts will log into the backend of your website. They will make small changes to your site architecture, menus, headings and other custom settings so that your website is optimized to for Google’s crawlers as well as customized for your visitors.
They then conduct in depth keyword research based on your industry and competition. Using real time data that shows what people are searching for in your market, we can gain valuable insights that will determine what keywords we can get your business to rank on page 1 for.
Our SEO analysts then share their findings with our content strategists. They use research to create a Content Index that defines your campaign strategy. All of the content that we create will serve a dual purpose. First, it will provide valuable resources for people looking for information in your industry. Simultaneously, it will send signals to Google that your website is constantly working to educate and provide services for your target audience. A combination of service and/or product pages, blogs, optimized photos/images, engaging social media posts and other custom assets is the best way to make sure Google increases your domain authority and puts you at the top of the search results.
Once you have reviewed and approved our Content Index, our writing and design team utilizes all of the industry research and competitive analyses we’ve compiled and begins to produce your custom content that will define your campaign.
Content Publication, Promotion and On-Page Optimization
Once our production team has created your content, our SEO analysts then optimize it for Google’s algorithms and publish it to your website. Once it is published and indexed by Google, we share it on a number of platforms that Google trusts. Often this includes Medium, Facebook, LinkedIn, and a number of other social media channels. This proves to Google that you are constantly creating valuable, shareable content about your industry, and will help you rise in the rankings.
Our analysts are constantly observing and updating all of our campaign strategies. As soon as any insights become apparent, whether they are positive or negative, we report them directly to you so that you never have to wonder what is going on with your campaign.Our method of data driven analysis, combined with personal interaction and creativity allows us to consistently improve your campaign. This is what sets us apart from agencies that use “one-size-fits-all” methods.
How long does a National SEO Campaign take?
SEO campaigns are long term investments and as we said, national campaigns tend to take longer. Many factors affect the length of time before we see results. These including competition levels in your industry, domain age, site history, amount of content, and Google’s specific algorithmic arrangements in your industry. 8-12 months is typically the amount of time that it takes to show real results. These numbers are derived from years of industry experience. Many agencies promise huge results in less time, but this is just a sales tactic. We prefer to be honest and transparent with our clients.
Free Audit & Consultation
If you are interested in our National SEO services, or would like more information, please fill out this form below. Our SEO Analysts will provide you with a free personalized audit and consultation within 72 hours!