SEO is a necessary component of any business plan. Getting your business to rank on the first page of Google is the best way to get traffic to your site and increase your sales. Local SEO refers to geo-specific campaigns. Targeting key areas, and demographics within these areas makes sure that the users that you’re getting to your site are likely to convert. We make sure that your website and landing pages, are all optimized and ranking, turning your website into a money making machine.
Who Needs Local SEO?
Any business, from restaurants to landscapers, lawyers to retailers that has a brick and mortar location should have a local SEO strategy in place. From claiming your Google My Business listing to valuable, localized content for your customers, in order to become an industry leader in your geo/market, you need to have a proactive SEO campaign running at all times.
Our Local SEO Process
Website Audit + Competitive Analysis
We analyze your website to understand its current and past performance. However an audit alone is not enough to gauge your potential to compete in search engines. We also run audits on the top ranking sites in your industry and area to see what puts them at the top. We then use reverse engineering to create a campaign strategy that will put you above your competitors in the search results.
The first step we take with every campaign is to create over 50 geo-specific business listings on your area’s localized aggregator websites. That way, no matter where people see your company information they will be provided with a current website, telephone number, address and hours of operation. These also work to send trust signals to Google, letting the search engine know that we are growing our online presence, which lays the foundation for our campaign.
While our team is creating these business listings, our SEO experts will be in the backend of your website, modifying your site architecture, menus, headings and other settings so that your website is optimized for Google’s crawlers as well as all of your users.
Using your location, industry and competitive analysis, our SEO analysts conduct keyword research based on search volume, competition, and ROI for your business to determine which keywords we will get your website to rank on page one for.
Our SEO experts then take their analysis to our content strategists who use the keyword research to create a Content Index that defines our campaign strategy. All of the content we create serves two functions:
- Provide valuable information for your customers
- Optimize and expand your website so that Google’s crawlers and bots will begin to trust it as an industry leading resource
A combination of in depth service pages, blog articles, optimized images, social media posts and other custom assets is the best way to make sure Google puts your website at the top of the search results.
Once our Content Index has been reviewed and approved, our writers and graphic designers take all of the industry research and competitive analyses we’ve compiled and begin to create your custom content that will define your campaign.
Content Publication, Promotion and On-Page Optimization
Once your content has been created, our SEO specialists then optimize it for Google’s crawlers and publish it on your website. Once it is published and indexed, we then share the content through a number of social media channels that Google trusts. Often this includes Medium, Facebook, LinkedIn, and a number of other platforms. This shows Google that you are actively creating valuable, shareable content in and about your specific location.
Our SEO analysts are constantly tracking and updating all of our campaigns. As soon as we gain any insights, whether they are wins or obstacles, we report them directly to you so that you never have to wonder what is going on in your campaign. Our data driven method combined with our personal interactions allow us to constantly improve your campaign, and is what differentiates us from agencies that employ the “set it and forget it” method.
How long does a Local SEO Campaign take?
SEO campaigns are a long term investment, and some take much more or less time than others. The amount of time before we see results depends on a number of things including industry competition, domain age, site history, the amount of content we publish each month, and Google’s algorithmic adjustments within your industry. 6-8 months is typically the minimum amount of time that we ask our clients to give us in order to show them real results. These numbers are derived from years of industry experience. Watch out for anyone saying they can get you to rank on page 1 in 3 months. Unless you happen to be in a unique industry that no one else is competing in, and have an unlimited budget, this is impossible. That’s why we come up with custom campaigns that works to achieve your goals within your budget, even if it takes a little longer. We consider your business an investment, not a gamble.
Free Audit & Consultation
If you are interested in our Local SEO services, or would like more information, please fill out this form below. Our SEO Analysts will provide you with a free personalized audit and consultation within 72 hours!