An SEO campaign is absolutely necessary for any business looking to compete in the digital marketplace. The best way to increase sales is to get your business to rank on the page 1 of Google’s search results for specific keywords. This will drive quality traffic to your site and convert them into customers. Hybrid SEO is the newest and best way to get an ROI on your digital marketing investment. It combines local and national SEO tactics with a custom daily social media campaign strategy. Every year Google places more and more emphasis on companies’ social media presence as a ranking factor, and hybrid SEO campaigns are the best way to make sure that your business is evolving along with, and ahead of, the digital marketplace, rather than playing catch up.
Who Needs Hybrid SEO?
Any business or individual that wants to become a leader in their industry. Research indicates that customers now do a huge amount of research before purchasing goods/services online, and more and more are turning to social media for insights. Aggregator and review sites like Yelp are useful, however they take away all the power and influence from a business and put it into the hands of consumers. A hybrid SEO campaign aims to take that influence back and provide a company with the opportunity to share their values, insights and abilities with potential customers, clients and partners.
Our Hybrid SEO Process
Website Audit + Competitive Analysis
Every SEO campaign begins with a website audit to analyze past and current site performance. We then compare your site to leaders in your market. This allows us to create a campaign that uses proven techniques as well as new and innovative methods to make sure that you become a leader in your industry.
Business Listing and Social Profile Creation
Every SEO campaign we run begins with our team creating over 50 industry and/or geo-specific business listings on service aggregators in your industry/location. These directories that provide valuable resources for consumers. We also create over 100 social profiles with the same information. By creating these citations we guarantee that no matter where people find your company information online, they will find current information including your website, telephone number, address and hours of operation. They also send trust signals to Google, indicating to the search engine know that we are growing our online presence, which lays the foundation for our campaign.
While our team is publishing these listings, our SEO experts log into the backend of your website. They will make small changes to your site architecture, menus, headings and other custom settings so that your website is optimized to for Google’s crawlers as well as customized for your visitors. We also will make sure that all of your significant social media profiles are optimized consistently with your website so that every aspect of your campaign works as a funnel to increase sales.
Our SEO analysts then conduct in depth keyword research based on your industry, location and competition. Using real time data they create lists of what people are searching for in your market. From these, we can gain valuable insights that will show us what keywords we will target in order to get your business on page one of Google.
Our SEO analysts then share their analyses with our team of content strategists who use this research to design a Content Index that defines your campaign strategy. This will include a combination of service and/or product pages, blogs, optimized photos/images/videos, and engaging social media posts. All of this content that we create serves two purposes. Firstly it creates valuable resources for people looking for information in your industry. It also sends signals to Google that your website is constantly being updated to educate and serve your clients. This is the best way to ensure that Google increases your domain authority and puts you at the top of the search results.
Once the Content Index has been reviewed and approved, our writers and designers combine all of the industry research and competitive analyses we’ve compiled and start producing your custom content that will define your campaign.
Content Publication, Promotion and On-Page Optimization
Once your content is created, our SEO analysts then optimize all of your pages for Google’s algorithms and publish them to your website. Meanwhile, our social media experts design, publish and promote your new content through your company’s most relevant social media platforms. By posting daily, not only do we get your assets in front of more people to drive traffic from your social profiles to your website, but we also create a constant current of new, relevant and shareable information coming from your company. Google will recognize this and push your website and social media profiles up through their search results.
Our analysts are constantly observing and updating all of our campaigns. As soon as we gain any insights, whether they are positive or negative, we report them directly to you so that you never have to wonder what is going on with your campaign. We then incorporate these insights into your campaign in order to improve our methodologies and increase your ROI. Our method of analysis through real time data, combined with personal interaction and creative strategizing allows us to consistently enhance your campaign. This is why companies trust us rather than industries who use “one-size-fits-all” methods.
How long does a Hybrid SEO Campaign take?
Hybrid SEO campaigns tend to take more resources than other campaigns, but often will show results slightly earlier. We usually see some sort of positive effects around the 6 month mark. This is when our campaigns usually start to get some traction and we start to see new channels of traffic. However it will take several more months before you see a significant ROI on your investment. There are a number of factors that affect this length of time including industry competition levels, domain age, site history, amount of content published, and Google’s specific algorithms that affect your industry. The numbers we quote are derived from years of industry experience as well as our in depth competitive analyses. Many agencies will guarantee big results in next to no time, but this is just a sales tactic. We prefer to be honest and transparent with our clients in order to build lasting relationships based on trust.
Free Audit & Consultation
If you are interested in our Hybrid SEO services, or would like more information, please fill out this form below. Our SEO Analysts will provide you with a free personalized audit and consultation within 72 hours!