Companies and organizations know that they can profit from fulfilling wants and expectations of the public, which is why public relations is such a demanding aspect of corporate America. While it is often said that reputation management is an online extension of public relations, many would argue that the field is much more complex than that.
It is widely known that an online presence is extremely necessary for any business or organization. Many may not know that websites can be altered in ways that make them show up higher on search engine queries. Reputation management capitalizes on this idea, and analyzes search engine results to find ways to drive traffic to specific domains. More traffic to a website means more public awareness, which is where the public relations aspect of this field shows itself.
A public relations sector is usually responsible for upholding (or creating) an identity for the organization or business. By having an identity, the organization is able to communicate with the world – through their website, commercials, events – the list goes on. Over time, companies will build relationships with the public, utilizing all of these things together. Reputation management takes on a public relations role, because they specialize in attracting consumers over the internet.