Proactive Reputation Management
Proactive reputation management is the process of taking control of your online reputation before someone else does, whereas reactive reputation management requires reputation repair (click here to read more about proactive reputation management vs. reactive reputation management). Today, if you don’t monitor your online presence, its very easy for a competitor, troll, unhappy client, or anyone else to attack you and create a negative reputation for you online. Proactive reputation management is the best way to make sure that you’re in control of your online presence and cybersecurity.
Royal Reputation’s proactive reputation management packages are customized based on your industry, hobbies, and preferences. We ensure that you’re in control of your online reputation by managing your website, social media profiles, blogs and Google search results. If you’re not in charge of your online reputation, who is?
To learn more about how Royal Reputation’s proactive reputation management packages can help you continue reading below, or contact us today.
Who Needs Proactive Reputation Management?
Proactive reputation management is important for any individual with an online presence. It’s important to protect yourself against online defamation, false impersonation, cyber bullying and any other type of attack on your reputation. If you don’t take control of your online assets, it’s not only possible, but very easy for someone else to do it.
Our Proactive Reputation Management Process
Online Reputation Audit
Our reputation management experts will take a look at all of your owned, shared, and earned assets, and create a report that gives a comprehensive overview of your online presence. The analysis of this report is the starting point for our campaign strategy.
Social Profile Creation
Once we have an accurate analysis of your online reputation, we then begin to build out your online presence. We create social profiles for you on all of the most used platforms, and direct all traffic to your most active and engaging asset – typically your website, online store or Facebook page. That way, no matter where someone finds you online, they will be directed exactly where you want them to be.
Asset Optimization
While creating your social profiles, our developers and designers will work to make your website, existing social channels, and any other assets optimized so that they show up first in Google search results, and stay there. This way you are in control of what people see when they look you up online.
Content Strategy
Steps 3 and 4 happen simultaneously. While our developers are optimizing your site, our content strategists are creating a Content Index that lays our our strategy for the campaign. This may include articles, blogs, photos, images, graphics, videos and any other type of content that is relevant to your industry and promotes a positive image of you and your brand.
Content Production
After our strategy has been authorized, we put it to action. Our team of writers and designers begin to create all the different types of content that help create the online reputation that you want.
Content Publication, Distribution and Promotion
Once the content has been created, approved, and optimized, we then publish it on your website and share it across all of your social profiles. This pushes all of your positive content up in the search results and gets you in front of your target audience.
Weekly Reporting/Analysis
Continual audits and analysis allows us to make sure that our strategy is working. Any new insights we get are worked into your campaign so that your reputation is continually monitored and strengthened. Our reports make it easy for you to keep track of your online presence so that you can see results in real time.
How long does Pro-Active Reputation Management take?
The length of a proactive reputation management campaign depends mostly on your campaign goals and the level of competition in your industry. A minimum of 6 months is typically required to see progress, however, in order to maintain any level of authority in your industry and a positive public image, constant and consistent reputation management is required.
Free Audit & Consultation
If you are interested in our Proactive Reputation Management services, or would like more information, please fill out this form below. Our Reputation Management analysts will provide you with a free personalized audit and consultation within 72 hours!