Who needs Proactive Reputation Management?

Proactive reputation management is important for any brand, company, freelancer or organization. It’s important to protect yourself against online defamation, false impersonation, cyber bullying, upset clients and any other type of infringement on your reputation. If you don’t take control of your online assets, it’s easy for someone else to do it. If your company doesn’t have an ORM strategy in action right now, you should put one in place right away in order to protect yourselves.

Our Proactive Reputation Management Process

Online Reputation Audit

Our reputation management experts will create a report that documents and analyzes your owned, shared, and earned assets, giving us a comprehensive view of your online presence. We then contrast this against your top competitors and leading businesses in your industry. We use this benchmark report to create a campaign that will help you achieve your company goals.

Business Listing Creation/Optimization

We then begin to expand your online presence. If you are not on Google My Business, then that is the first step we will take. You will not show up on Google Maps unless you have a Google My Business account. If you do have a GMB account, we will analyze it and make sure it’s optimized for Google’s algorithms.

After Google My Business, we then create over 50 geo-specific business listings on the most used aggregators according to your industry and location. This way, no matter where someone finds you, they are guaranteed to be able to get to your website, see your address, hours of operation, and phone number.

Social Media Profile and Website Creation/Optimization

Simultaneously, our team will also begin to optimize the social media profiles that you already have claimed, as well as create over 50 more, to establish a vast online presence. Our developers and designers will be making slight changes to your website, existing social channels, to make sure that they fit Google’s algorithmic preferences. This will make sure that they show up first in Google search results, and stay there.

Content Strategy

Steps 2, 3 and 4 happen simultaneously. While our team is building out your online presence and our developers are optimizing your assets,our content strategists are creating a Content Index that lays our our blueprint for the campaign. This will include articles, blogs, photos, images, graphics, videos and all other types of content that your target audience is looking for.

Content Production

After you review and authorize our strategy, we put it to action. Our team of marketers, designers and writers start creating the different types of content that will promote your business and turn you into an authority in your industry.

Content Publication, Distribution and Promotion

Once your content is created and optimized, we then publish it on your site and distribute it across all of your social channels. This pushes all of your positive content up in the search results and gets valuable content in front of your target audience.

Weekly Reporting/Analysis

Weekly audits and consistent analysis allows us to make sure that our strategy is working. Any insights we gain get worked into your campaign so that your reputation is monitored and strengthened vigilantly. Our reports make it simple for you to keep an eye on our progress so that you can see our results in real time.

How Long Does Proactive Reputation Management Take?

The duration of a proactive reputation management campaign depends on your campaign goals and your industry’s competition level. The six month mark is typically when we begin to see results on the first page, however, in order to stay at the top of your industry and maintain a positive online reputation, constant and consistent reputation management is required.

Free Audit & Consultation

If you are interested in our Proactive Reputation Management services, or would like more information, please fill out this form below. Our Reputation Management Analysts will provide you with a free personalized audit and consultation within 72 hours!