These days, your online reputation is one of the most important elements of your brand perception. In many cases, it is the only thing that makes up your brand’s presence. The goals of our personal branding packages are to establish a clear and strong brand identity, take control over your online reputation, and drive relevant traffic to your assets in order to convert them into customers or clients.
These are the areas that we focus on while creating your brand perception online:
- Your website
- Social media profiles (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Google search results
- News websites
- Industry blogs
- Relevant online communities (Pinterest, Medium, etc.)
If you have any questions about how our branding packages can help enhance your online presence, improve your brand’s reputation and increase profits, continue reading below or contact us today.
Who Needs Online Branding?
Anyone with a business. Digital marketing is now a necessary component of every business plan. We challenge you to come up with one example of an industry that does not have an online presence. Whether you’re the first, fiftieth, or last company in your industry to get online, your online branding and digital marketing will determine your success or failure in the coming years.
Our Branding Process
Building a brand takes a lot of creative thinking, careful planning, and strategic promotion. There is no “one-size-fits-all” solution, as every industry and company will require uniquely nuanced campaigns. However we have come up with an outline that shows the foundation of our results driven campaigns.
Brand Audit and Competitive Analysis
Our branding experts will take a look at your owned, shared and earned assets to create a report that establishes your current brand perception around the web. We then compare this to the most successful brands in your industry. We then are able to reverse engineer their successful tactics and improve upon them in order to make you an authority in your industry.
Define your Brand
The next step is to define your services, your image, the message you want to communicate, and who you want to communicate with. If you’re not sure about these, our branding experts will help you define your place in the market.
Create a Branded Content Strategy
After we know what we want to communicate, we then make a plan. Our content strategists create a Content Index that maps out everything that we will need to produce, from photos to articles to infographics to blog posts, we design a custom campaign tailored to your brand and your industry.
Once we establish the plan, our team of developers and graphic designers begin to design and/or optimize your website, social profiles, and any other owned and shared assets to create a cohesive brand presencethat drives traffic to your converting assets (website, online store, Facebook page, etc.). At the same time, our writers are creating unique, valuable content that will provide value to your target audience, while driving them towards conversion.
Content Publication, Distribution and Promotion
When your content has been created and approved, and all of your assets have been optimized, we begin to publish your new content on your website and strategically distribute it across your relevant social profiles. Once your brand’s presence is established, we then promote your most valuable content to your target audience in order to increase your following and conversions.
Weekly Reporting and Analysis
Weekly reporting enables us to find insights into the success of your campaign and address or progress our strategy. We make it easy for you to follow and understand the growth of your brand so that you can see the ROI of our services.
How Long Does it Take to Build an Online Brand Presence?
The length of your campaign will depend on how what we’re starting with, and how much content we create each month. 6 months is usually when we begin to see tangible online brand presence begin to form. However, because of the speed in which your competition is moving, if you neglect your brand presence for a month or two, it’s possible that your company will start to become outdated and irrelevant. In order to become an authority in your industry and maintain or improve your brand’s position, you must constantly be updating your marketing campaign.
Free Audit & Consultation
If you are interested in our Branding services, or would like more information, please fill out this form below. Our Branding Specialists will provide you with a free personalized audit and consultation within 72 hours!