Social Media Crisis Prevention/Management for Businesses
Taking control of your social media handles, and communicating your brand’s message is one of the most important ways for a company to market themselves. However, there are a number of ways that a business can find themselves in the middle of a social media crisis. It’s easy to feel like the damage done is irrevocable, however there are a number of tactics that can be used to end the crisis, repair your image, and take control of your brand’s reputation once again.
What Types of Businesses Need Social Media Crisis Management?
Unfortunately, every single business is susceptible to attacks on social media. Even if you don’t have a presence online, you can be defamed or slandered on a number of platforms. However there are certain industries that are more vulnerable to online attacks, simply due to the nature of their work. Some of the more susceptible industries include law, politics, finance, realty, construction/renovation, hotel/travel and health care.
Our Social Media Crisis Prevention/Management Strategy for Businesses
Our response to an ongoing crisis depends on a number of factors; the severity and scale of the situation, the industry and the nature of the attacks will all inform our decisions. However we have developed a strategy that allows us to efficiently and effectively analyze and react to any sort of crisis.
1. Analysis and Audit
Our Crisis Management Specialists will immediately begin to research and and compile an audit that gives you an accurate scope of your crisis. Even if the problem is isolated to one social media platform, the problems may be about to get bigger. Your SERPs in the web, news, image, and video sections may be in danger. There are also several sites and blogs that look to compile and promote controversial subjects just to gain traffic. Our audit will show where the problem started, your current situation, and what is likely to happen based on your circumstances.
Simultaneously, we will begin creating a strategy that includes quick and efficient responses. Our strategy will spell out the first steps that need to be taken immediately, as well as outline the long term goals of your campaign.
If negative posts violate the Terms of Service of a platform, it is possible to report them and have them removed. However, in the interest of user engagement and free speech, platforms rarely remove content that hasn’t been proven to be spam, hate speech or libel. If you are unable to get the posts removed, you are left with two choices: engage or suppress. The strategy we choose will depend on the audit, your brand, your industry and a number of other factors.
4. Positive Content Production and Distribution
We will create a stockpile of positive content that will be published and promoted all around the web. This will improve your reputation and create a solid foundation of content that portrays your brand accurately so that no matter where consumers find you online, you’ll be in control of what they see.
5. Daily, Weekly, Monthly Reporting, Analysis, and Adjusting
From the moment we begin to audit, we track your cases progression. Every URL in your SERPs are monitored so that we have real time data on what people are searching for. Our reports will allow us to see and adjust instantly if we find any flaws in our strategy.
How long does Social Media Crisis Management Take?
It depends on the severity of your circumstances. Your industry, competition, following and a number of other factors will influence the duration of your campaign.
Free Audit & Consultation
If you are in the middle of a crisis, or feel you may be about to undergo one, please contact us today for a free audit and consultation.