Online Crisis Management for Businesses
Now more than ever, it’s necessary for businesses to have an online presence. A website, social media profiles, and review platforms is standard for every company, regardless of industry. This is a great marketing opportunity, however it has also created an enormous opportunity for online crises. Which is why we offer Online Crisis Management to help with these situations.
Competitors, unhappy customers, and ex-employees often take to the internet in order to slander, defame, or tarnish a company’s reputation. When this happens, it’s easy to feel like the situation is out of your control, but that is not the case. Royal Reputation will help you navigate through the crisis and regain control of your online reputation.
What Types of Businesses Need Online Crisis Management?
Every business is susceptible to online defamation, even if you have never marketed yourself online. Google, Yelp, Ripoff Reports, and other aggregators provide anyone the ability to post negative reviews about any company all around the web. However, there are some industries that are more susceptible to online defamation due to the nature of their work such as:
- Financial Advice
- Debt Collectors
- Real Estate
- Health Care
- Construction/Home Repair
- Hotels/Restaurants/Service Industry
Our Crisis Management Strategy for Businesses
1. Analysis and Audit
Our Crisis Management Specialists will immediately research your situation in order to understand the scope of your crisis. We will take a look at the past and current status of all your online assets in order to take control of how you will be perceived in the future.
As soon as we begin to understand your situation, we will begin our plan. It’s important to take quick action, while keeping the long term goal of your campaign in mind. Based on our analysis, we create a Content Index that will detail all of the positive content we will need to create in order to recreate a positive reputation for your brand.
Obviously, the quickest way of getting rid of negative content is to have it removed. However this rarely ever happens online. Unless you can prove that it violates the platforms Terms of Service, or Google’s TOS, it is highly unlikely that the webmaster or Google will get rid of it. Therefore the strategy we most often employ is suppression. We will create, publish and promote positive content until all the negative URLs have been pushed so far down the SERPs that no one will see them.
4. Positive Content Production and Distribution
Our Content Production Team will create a variety of content (web pages, blogs, news articles, images, videos, etc) for your brand that will populate all of the places people find you online. Publishing and promoting them on various platforms will suppress the negative content of your crisis and put positive content in front of your audience.
5. Daily, Weekly, Monthly Reporting, Analysis, and Adjusting
We start monitoring your crisis the moment we begin our audit. Our trackers allow us to see how your situation is changing in real time. This way, we are able to stay up to date and get ahead of anyone creating negative content.
How long does Online Crisis Management Take?
The length of any Crisis Management Case depends on several factors including severity of the situation, industry of the business, age and authority of online assets, etc. Please contact us today if you’d like a timeline.
Free Audit & Consultation
If you’re interested in our Online Crisis Management services please contact us today for a free and confidential audit and consultation. If you’d like to speak with us, or if you have any questions at all email firstname.lastname@example.org or call us today at (813) 203-2621.