Third party review sites (Yelp, Angie’s List, Trust Pilot, etc.) can make or break a business because they are so trusted by the consumer. Taking control of your online customer feedback is a great way to step it up at your business and increase revenue.
The best way to get reviews is to ask. Outreach – online and in person – is a tried and true method of marketing in general and it can also be directly applied to gaining positive customer feedback.
When a customer praises the service, simply ask if they’d consider leaving a review online. They won’t be bothered if they’re truly pleased with their experience.
You can also conduct outreach through e-mail and/or social media. You should definitely take advantage of all available online platforms. If you post links leading to the sites you need action on, customers will only be a click away from leaving a review.
Combine these tactics with great customer service, and your business will be on it’s way to receiving more positive media in no time flat.