Your personal brand is synonymous with your online reputation. Nearly everyone has some sort of “personal brand” whether they are aware of it or not. The goal of our personal branding packages is to show the world “who you are” and “what you’re all about”. Personal branding is most often pursued for career advancement, marketing and advertising, but can be utilized for any purpose.
Your personal brand is made up of these components:
- Google search results when people search for your name
- Your website
- Social media channels (LinkedIn, Twitter, Facebook, Instagram, etc.)
- Online communities
- News websites
Our service manages every aspect of your brand. Why hire one person when you can hire a team at a better price?
That’s where Royal Reputation can help. By creating unique and valuable content, managing your website and social media campaigns, and developing a strong online presence for you, we help you to repair and strengthen your online reputation. Our company follows Google’s Webmaster Guidelines and Terms of Services closely, and update all of our campaigns in accordance with Google algorithm changes, as well as industry trends, so you can rest assured that our work will provide long-term results.
If you have questions about how our reputation repair packages can help you regain control of your online presence and establish a positive online reputation, continue reading below or contact us today.
Who Needs Personal Branding?
Personal branding is important for anyone and everyone whose career involves an online presence. From freelancers to CEOs, everyone can benefit from creating a personal brand.
A clear and well established personal brand can create many opportunities by bringing trust, credibility, and authority to an individual and any associated organizations. Some of the benefits building your personal brand include:
- Career advancement
- Sales performance
- Networking opportunities
- Speaking engagements
- Credibility within your industry
Our Personal Branding Process
Building a personal brand takes time, but it is a very important and beneficial step to taking your career to the next level. Here’s how we help you build your personal brand:
Personal Asset Audit
Here, our personal branding experts will analyze your owned, shared and earned assets to establish a report that will show us exactly how you appear across the web. This shows us what areas we need to improve on and establishes a benchmark which we use to measure our success.
Define the Goal of Your Personal Branding Campaign
The next step is to define exactly what the goal of your personal branding campaign will be. Is it to land a job, get promoted, establish yourself as an expert in your field, or something else? If you’re not sure, our personal branding experts know the right questions to ask you in order to establish a clear objective.
Create a Content Strategy
What do you want people to come away thinking after they look you up online? Your personal brand is made up of photos, graphics, color schemes and all of the text associated with your name.
Our team will create a Content Index that defines our strategy to create a customized online reputation that matches your campaign goals.
Once the plan is in place, our team of developers and graphic designers begin to design your website, social profiles, and any other owned and shared assets to create a cohesive “brand image” everywhere you appear online. Simultaneously, our team of writers begins to create valuable, unique content that will help us achieve your campaign goals.
Content Publication, Distribution and Promotion
Once your assets have been optimized, and your content has been created and approved, we then publish your customized content on your website and distribute it across your social profiles. Once your brand starts to gain traction, we then promote your most valuable content to get it in front of your target audience.
Weekly Reporting and Analysis
Weekly reports allow us to gain insights into the success of your campaign and improve upon our strategy. We make it easy for you to track the growth of your personal brand so that you can reap all the benefits of a successful campaign.
How long does Personal Branding take?
The length of your campaign will depend on how much content you want to publish each month. A minimum of 6 months is usually required to build a strong online brand. However, with the speed in which the online market moves, if you go more than a month or two without updating your personal brand, you are running the risk of becoming outdated and irrelevant. In order to stay ahead of your competition, you need to update your assets constantly.
Free Audit & Consultation
If you are interested in our Personal Branding services, or would like more information, please fill out this form below. Our Branding specialists will provide you with a free personalized audit and consultation within 72 hours!